Research and planning: Semiotics of a music video

 


In a postmodernist culture, we use signs that we decode via study to communicate. As a result, semiotics is the study of signs. I discovered the principle of codes, which we might use in our strategy for marketing music. These codes were employed:

1. Hermeneutic codes: It is the enigma code, which raises a significant query for the audience.

2. Action code: This is the proairetic code. It generates curiosity due to a specific action.

3. Symbolic codes: These are the denotations and connotations.

4. Semantic codes: These are the implied or hidden meanings.

5. Reference codes: The cultural norms that dictate how you should behave.



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