Research and planning: Color association

 


Depending on the circumstance, different meanings are attached to different colors. For instance:

red: caution, anger, love, negative, hot

orange: warm, autumn

yellow: happy, fun, young

green: nature, calm, good luck

blue: stability, professional, cold, trust, intelligence

purple: wealth, mystical, decadent

brown: rustic, practical, warm, vintage

white: sterile, innocence, peace, truth, cleanliness

black: sophistication, death, night, contemporary

multicolour: international, all inclusive, multicultural

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